DriveFrame Media

Driver recruitment marketing · CDL-A

CDL-A drivers from short-form video. Paid per hire.

We make 15-second vertical recruitment videos for your open lanes, run them on Facebook, Instagram and TikTok, and pass you pre-screened applicants. You pay when a driver is hired, not for clicks.

Discuss a pilot See the process

Now taking a small number of pilot partners: carriers and driver recruiting agencies.

Illustrative example, not a live campaign

How it works

From your job order to a seated driver

Each campaign is built around one real opening: its pay, home time, equipment and hiring area.

  1. Job order

    You share the position: lanes, CPM or weekly pay, home time, equipment, hiring radius and minimum experience.

  2. Video and ads

    We script and cut short vertical videos and run them under the platforms' employment ad rules in your hiring area.

  3. Pre-screen

    We contact each applicant, confirm CDL class, experience and safety history, and get consent to share their details.

  4. Hand-off and hire

    Qualified applicants go to your recruiters or ATS. You run your DOT checks and decide who to hire.

What you receive

Applicants who match the job before they reach you

Every applicant comes with the details your recruiters ask for on the first call.

  • CDL class, endorsements and years of verifiable experience
  • Self-reported MVR: moving violations and accidents in the last 3 years
  • Preferred route type (local, regional, OTR) and home-time needs
  • Location and distance from your terminal or hiring area
  • Documented consent to be contacted by your company
Applicant summary Example
License
CDL-A · Tanker, Doubles/Triples
Experience
3 yrs 4 mo, verifiable
MVR (3 yr)
0 accidents · 1 minor violation
Route pref.
Regional · home weekends
Location
Macon, GA · 38 mi to terminal
Available
2 weeks' notice
Consent
Call / SMS / email · time-stamped
Illustrative record. Real hand-offs follow your ATS fields (for example Tenstreet).

Working terms

You pay for drivers, not for traffic

Terms are set per partner before a campaign starts. These are the starting points we propose.

Pricing

Flat fee per hire

Due when a driver completes orientation and first dispatch, or after an agreed retention period.

Start small

One-market pilot

One position in one hiring area, so you can judge applicant quality before expanding.

Transparency

Weekly report

Ad spend, applicants, qualified hand-offs and hires for each campaign, shared every week.

About

A small studio focused on one job

DriveFrame Media is an independent recruitment-marketing studio founded by Ryosuke Tokushima. We combine video production and paid social advertising to help trucking companies reach drivers who are not browsing job boards.

We are early, and we work with a few partners at a time so each campaign gets direct attention.

Contact

Tell us about an open position

Helpful to include:

  • Position, lanes and equipment
  • Pay and home time
  • Hiring area and minimum experience
  • How many drivers you need